Sharing content about the workplace or recruitment etc. Post relevant, industry-related contentĪlthough it is important to promote and show interest in your employer, sharing relevant, industry content is a great way of showing interest outside of your immediate workplace. External or third-party endorsements are often deemed more credible and trustworthy by onlookers. These kind of posts show potential candidates that your company is worth working for. Promoting company achievements is a great way of raising the profile of your employer across your network. Creating a collage like the one above is a great way of showing atmosphere and giving an insight into multiple aspects of an event. These posts can attract candidates who are looking for a fun and light-hearted atmosphere. Photos of company events show your employer is more than just a company and has a personality.
These posts work best for in-house recruiters who are solely involved with one company. It also shows you are part of a team and not detached from the roles and company you are advertising. Through these posts, you are showing interested candidates what it is like to work at your company, as well as the company culture. While some recruiters only use LinkedIn to promote their vacancies, the best recruiters also promote their workplace. This is another good tip in making posts look more appealing. As the above post redirects you to the website with one click, there is no need for a link. Many candidates will immediately recognise the brand, which may entice them to delve further into the job description and application procedure. This type of hiring post can work particularly well if you are a large, well-known company. To add company branding to a photograph, you can use a range of tools including Photoshop and Canva. The photograph also includes the company branding, which can be useful in spreading brand awareness. This is fine as long as the information is relevant and compelling to read.
Create your own branded social media postsĪs you can see in this post, Riona has added in a lot more detail in the text. Most importantly, she includes a link to the job this is essential in ensuring that candidates find the job description easily. Sarah not only uses a high-quality photo that relates to the vacancy, but she also inserts a short and to the point call-to-action. Take inspiration from Sarah Doyle’s post, a recruiter from CPL jobs. Use high quality photographs with minimal text There are many options to consider when it comes to ‘hiring’ posts, including the following examples: 1. Instead of just posting text, why not add in a picture? Research shows time and time again that web viewers are naturally drawn to visual content. Once you build up a sizeable network of potential candidates, you want to let these connections know what vacancies you have. Create effective, call-to-action 'hiring' posts Once you start using effective content, you will begin to maximise your chances of attracting candidates from both ends of the job-seeking spectrum. These candidates should include both active and passive job seekers. So leave the mass, generic InMail messages for the moment, and focus first on connecting with candidates who match the criteria you’re looking for. While LinkedIn recruiting has become a saturated market, you can still stand out from competitors by using effective content. 87% + of recruiters are already using the platform to find their best candidates.
If you are not using LinkedIn for your recruiting needs, start today. All you need is a LinkedIn profile and a passion for what you do. However, content is not just effective for bloggers, but for all you recruiters out there.
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